In 2007, I was drinking coffee in Marco’s livingroom/dining room/office. He told me he and David had launched a website that had done remarkably well. He urged me to register before somebody else registered daniel.tumblr.com. Maybe I could write things there instead of on LiveJournal. There were about 27,000 users at that point, one of whom was AZSpot. Since then, Tumblr has grown to about 300 billion users, each more unique than the last. So it’s done okay. Marco has left Tumblr, started Instapaper, and recently left Instapaper. The last time we were drinking coffee together, he had a living room and a dining room and an office. So he’s done okay. And I’ve done okay with Tumblr as well. The point being, on the Internet, a lot has changed since 2007. And in 2007 if somebody had announced that LiveJournal was maybe being acquired, I would feel about like everybody feels now. (Where would I store my feelings!?!)…
The broader point being, things change quickly on the internet. There’s always a younger, cooler site looming just over the horizon. I’m not sure that acquisition by Yahoo particularly diminishes Tumblr’s longterm prognosis. It means an influx of cash, stability, and technical capability. Heck, probably a functional search feature. And it means that Tumblr doesn’t need to desperately look for ways to monetize.
The Internet will kill everything you love. But by the time it dies, you won’t even care.