In another Flo TV ad, will.i.am offers his updated take on the Who’s “My Generation.” Last year, in a Pepsi ad, will.i.am offered his updated take on Bob Dylan’s “Forever Young.” Two points: 1) Corporate America, please end your fascination with will.i.am, and stop enlisting him to desecrate the history of music. 2) Can we all take this moment to acknowledge that it is still possible for an artist to sell out, and that will.i.am is demonstrating this possibility on a near-daily basis?
Seth Stevenson, in his article, “The Best and Worst Super Bowl Ads” for Slate.
